Counter displays, as the name suggests, are placed on the counter in the store. They are mainly used to show small products, e.g. food, cosmetics or office supplies. You can put materials or products for the purpose of advertising.
Counter display systems are light, aesthetic and practical at the same time. A counter display allows you to arrange the products in a practical way and highlight them. Thanks to the counter displays you are able to manage the cash register space and make it look well-organized, which may significantly increase the sale of the items kept there.
If you want to raise product sales, it is recommended to place the counter display directly at the checkout. This will encourage customers of a given store to notice the products while waiting in the queue, which might result in the sale increase on impulse.